Development Process

Initial Contact

We contact your business through our marketing efforts or you contact us. During this contact we describe our services by email, messenger, phone or with a brochure. We then will set up a meeting time with you if you are interested in proceeding.

Initial Meeting

For no charge we will meet at a mutually acceptable time and location to go over the specifications for your website, including the purpose of your site, the message you want to convey, logo or header, color schemes, pages desired, and general content. Within a few days we will send you a cost estimate for your website design.

Cost Estimate

Based on the specifications discussed during the initial meeting Paldom will, in a timely manner, develop a cost estimate for the design phase of your website and for a support agreement.

Site Set-Up

Site set-up includes: registering or transferring your domain name; website setup on the hosting service; setup of WordPress, and installation and setup of WordPress editing tools and plugins.

Collect Content

We will work closely with you to obtain the information and images you would like on each page and to discuss the layout of the pages.

Draft and Test Pages

We will design each page in an attractive layout with the content you have provided to us and conforming to the best SEO practices. The draft pages will be thoroughly tested to be sure all components are working properly. A joint review of the Draft Site will produce the modifications needed to complete the site.

Publish Site

Once you have approved the pages we will publish your site, so that it is accessible on the internet. We will also update SEO information, and continue to tweak it.

Promotion

We will help and encourage you to promote your site in any way possible including on social media, through email marketing, with blog posts, with advertising and more.

Site Maintenance

We will continue to work closely with you to keep your site updated, to add desired content, to improve your SEO and to take advantage of new WordPress features.

Design Considerations

Site Purpose

What do you hope to achieve with your website?   What functions do want it to perform?  How can it best achieve your business mission statement?

Site Message

What is the primary message you most want to convey to your website readers? This should tie in with your goals and mission statement for the site.

Site Promotion Methods

Outline your site promotion plan before the design is final. You can make sure that the site content is oriented to the same market segment as your promotional efforts.

Content Management

By using WordPress, all your web page content is easy to maintain. You may want to maintain your own content completely, maintain only some of the content, or have us maintain all of it. Planning your involvement in the design and maintenance of your site will help speed its development and may save money.

Style

Some of the factors you should consider in helping design your site which affect its overall style and general impression:

• Page Content and Layout
• Site Header and Logo
• Tagline
• Color Scheme
• Fonts
• Images
• External and Internal Links
• Contact Information